WISH YOUR WEBSITE WOULD CONVERT MORE VISITORS INTO CUSTOMERS?
There’s more to marketing your business online than just having a good looking website. Your website needs to have a layout and specific elements that encourages visitors to get in touch with you.
Website Conversion Rate Optimisation
Do you wish more website visitors would get in touch and enquire about or buy your products or services?
You probably have a pretty looking website and you may even have someone working on your SEO and getting your website to the top of search results yet you are still left disappointed at the lack of business your website is generating.
The Most Important Factor is Often The Most Ignored
The problem with most web designers, or even most SEO companies, is that they are so focused on their own priority (a pretty looking website and first page search rankings respectively) that they often overlook YOUR priority – GETTING MORE ENQUIRIES.
Even the prettiest of websites can struggle to convert website visitors into customers, and having first page rankings is never a guarantee that visitors will become buyers. You want to have a reputation for being THE business to go to in your field so your website should represent that.
The best way to guarantee an increase in your visitor to buyer ratio (conversion rate) is to have your website optimised for conversions. If you’re disappointed at your website’s performance then don’t have it redesigned just yet. Get in touch with us today to see how we can improve your website and start making it work for you the way you hoped it would.
How Conversion Rate Optimisation Helps
- Increased Customer Enquiries
- Save Money On Redesign
- Increased Customer Trust in Your Business
- Increased Return On Investment
How We Increase Conversion Rate
Understanding Your Customer
The initial stage of conversion rate optimisation is to identify and understand your buyer. Who are you targeting and what are their demographics, online behaviours, habits and characteristics. All of this makes a difference to how you should design your website.
Understanding Your Visitors
Once we know your target market we need to understand who your website visitors and what they are going through when they visit your website. We need to find out how they are coming across your site and what they are looking for. Most importantly, we must identify who the non-converting visitors are and why they are leaving.
Website Audit
The next stage of carrying out conversion rate optimisation is to carry out a complete audit of your website to identify possible issues that may be preventing visitors converting into potential customers. There may be elements that are obvious flaws so we provide a full website report with issues we have identified.
Begin A/B Testing
Once we have identified potential issues we begin the experimental phase where we A/B test elements in order starting from those that are likely to have the greatest impact. This could be anything from changing the colour of your “Buy” button to changing your website copy. We test until we find the winners.
Transfer Wins Into Other Media
Once we have identified the key aspects that make the biggest difference to your conversion rate we can then assist you in transferring this winning formula into any other media you use to market your business. This could be newspaper articles, radio adverts, social media campaigns or offline brochures etc.
Helping You Maximise Your Leads, Sales & Profits
With our online expertise and knowledge we aim to deliver a complete conversion rate optimisation service that will ultimately increase the profits of your business. By creating and split-testing new content and functionality, we can significantly increase your website’s conversion rate and sales.
Ready to Improve Your Website and Increase Your Profits?
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